MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot’? In my book, a brand truly becomes ‘hot’ when its relationship with consumers moves from transactional (buy my benefits) to transformational ie. when it truly...
View ArticleMBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus
What according to you makes a brand `hot’? A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They feel proud being...
View ArticleMBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual...
What according to you makes a brand `hot’? A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT brand for those consumers. For Hypercity, we...
View ArticleMBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future...
What according to you makes a brand `hot’? Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience that the consumers will remember. The only criteria for Hot...
View ArticleMBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance
What according to you makes a brand `hot’? The ability of a brand to stay relevant across age groups, across cultures and across gender types is what makes a brand hot. Some of the instances that come...
View ArticleMBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays &...
What according to you makes a brand `hot’? In an environment as charged up as today’s, a brand needs to be on its toes to be called ‘Hot’. It needs to be a leader in its category to be called “Hot”. A...
View ArticleMBS Speaker 2015: Abhishek Gupta, SVP – Marketing, Edelweiss Securities Limited
What according to you makes a brand `hot’? A brand is “hot” when it becomes an integral part of customer’s lives, when the customer stops referring it to as a product that they consume but as someone...
View ArticleCelebrating Mumbai Brands at Mumbai Brand Summit & Hot 50 Brands
The Hot 50 brands of Mumbai were unveiled on September 11th 2015 by Paul Writer, India’s first community of marketers, at the Mumbai Brand Summit & Hot 50 Brands program, presented by OneIndia and...
View ArticleWhat Makes a Brand Hot?
Speakers: Subhrangshu Neogi, Director – Group Marketing & Brand – Religare Enterprises Arvinder Gujral, Director Business Development APAC – Twitter Moderator: Madhavan Narayan, Media Thinker –...
View ArticlePaul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands...
Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok, Bengaluru on February 6th, 2018. The Bengaluru Hot...
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